Most agents don’t struggle because they lack ideas — they struggle because they don’t have a simple, repeatable marketing plan they can actually execute when business gets busy.




In this live session, you’ll hear from two complementary perspectives:




Heather Roxburgh — full-time producing agent and team leader, sharing how she plans and executes her own marketing to stay top-of-mind with clients and referral partners.




Kat Kobzeff — founder of Bee Epic Marketing and an expert in building and running marketing departments for established real estate companies, breaking down the systems and structure behind consistent execution.




Together, they’ll walk through how to build a clear, realistic 2026 marketing plan that creates consistency without burnout.




This is not a theory-based or sales-driven webinar. It’s a practical, agent-focused discussion on what actually works.




In this session, you’ll learn:




How to structure a 2026 marketing plan you can maintain all year




The core marketing pillars that drive referral-based growth




What to do monthly vs. quarterly (and what to stop doing)




How to use systems and delegation to stay visible when business gets busy




You’ll also see how experienced agents organize their marketing so it doesn’t rely on motivation or guesswork.




Hosted and moderated by Michael Lam, Founder of Kaydoh.




This session is ideal for agents and partners who want clarity, consistency, and a more predictable business in 2026.




- Date: Thursday, February 12


⏰ Time: 10:00 AM PST


- Location: Live on Zoom